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9 Plays e-Commerce Leaders Are Running to Protect Margin

On the surface, selling out sounds like a pretty good holiday problem to have. That’s the case until the costs add up.

CommerceIQ discovered that stockouts cost brands 140% more than baseline on Black Friday and 248% more on Cyber Monday.

Holiday growth can be difficult because more sales don’t always mean more profit. Margin quietly disappears across ad spend, discounts, inventory decisions, creator payouts, and returns that hit in January.

9 Plays to Defend Your Margin This Holiday Season looks at nine of those places, including:

  • Healthy ROAS hiding money-losing SKUs

  • Discounts on products shoppers aren’t price-comparing

  • Ad dollars going toward inventory at risk of stocking out

  • Creator payouts capped by first-order math

  • Returns that turn into refunds instead of exchanges

Plus learn four more ways to keep more of what you earn this Q4.

Get Your Copy →

Introducing Marked By the Shore, locally engraved gold
coordinate necklaces celebrating the Jersey Shore towns we love
and the memories that keep us connected to them.

Hey Friends! 🎃🍸

It's Halloween weekend at the Jersey Shore!

We've got Halloween parties, live music, local happenings, and plenty of reasons to get out and enjoy the weekend. And for those of you who'd rather skip the costumes altogether, don't worry — there's still plenty of fun to be had!

So grab your friends, check out what's happening, and enjoy yourselves!

"Halloween is the one night a year you can dress like a complete fool and everyone tells you how great you look." 😂

HAPPY HALLOWEEN! CHEERS! 🥂👻

  • Asbury Park — AP Rooftop: Halloween Party with DJ Sway J 9PM

  • Asbury Park — Asbury Ale House: The Final Fright - Halloween Costume Party, DJ, Costume Contest & Prizes 10PM - 2AM

  • Asbury Park — Asbury Lanes: Cosmic Jerry Band Presents The Cosmic Horror Music Show 8PM

  • Asbury Park — Asbury Park PorchFest: 12PM - 4PM

  • Asbury Park — Bond Street: Halloween Dungeonfest with DJ C - Bunny 9PM

  • Asbury Park — Brickwall: Shore Sonic Entertainment Presents Graveyard Shift 9PM - 2AM

  • Asbury Park — Esquina No. 525: Halloween After Dark / DJ / Specialty Cocktails / Bites 9PM

  • Asbury Park — House of Independents: Hocus Pocus Drag Brunch 11:30AM

  • Asbury Park — Low Dive: Halloween with Jack The Ripper 1PM / Halloween: Children of the Grave (Black Sabbath) / Your Rhythmics (The Eurythmics) 9:30PM

  • Asbury Park — Palmetto Southern Kitchen: Trick or Treat at Palmetto - 3 trick - or - treat stations; kids eat free with adult entrée purchase 11AM - 4PM

  • Asbury Park — Porta: Dom Izzo & DJ Kel Halloween Party (Abbot Room) 10PM - 2AM / Forest Taylor Costume Contest hosted by Deen Anthony (Pizza Side) 10PM - 1:30AM

  • Asbury Park — Stone Pony: Splintered Sunlight - Grateful Dead Tribute 7PM

  • Asbury Park — Watermark: 2nd Annual Masquerade Party - No cover, masks encouraged 9PM

  • Asbury Park — Wonder Bar: Harbour 7PM

  • Atlantic Highlands — Sandy Hooker Tiki Tours: Halloween Party 5PM

  • Barnegat — Sun Harbor Seafood and Grill: Halloween Party II w/ The Perfect Blend Band 6PM - 10PM

  • Belmar — Anchor Tavern: Vinyl 6PM - 9PM

  • Belmar — Bar Anticipation: Blue Highway Halloween Party 5PM - 8PM / DJ Jaden T 9PM / Halloween Costume Contest 10PM / Sky City Social 10PM

  • Belmar — Jack's By The Tracks: Subject2Change 7PM

  • Belmar — Marina Grille: Friend Zone 8PM - 11PM

  • Belmar — McCann's Tavern: Rising Falls 8PM

  • Brick — River Rock: Jazmyn Adelle Duo 6PM - 9PM

  • Colts Neck — 4 JG's Orchard & Vineyard: Spooktacular Weekend - Halloween Scavenger Hunt, Treats, Food & Fire Pits 12PM - 5PM

  • Colts Neck — Carm's Farm: Fall Festival - Live Music, Vendors, Food & Beer

  • Farmingdale — The Cabin: Back in Time 8:30PM - 11:30PM

  • Forked River — Captain's Inn: Poor Man's Parkway (Inside Lounge) 6PM

  • Freehold — American Hotel: Halloween Disco Bash 9PM

  • Freehold — Moore's Tavern: Halloween Bash with Six Ways to Nowhere

  • Highlands — The Proving Ground: Kids Halloween Brunch! 11AM - 1PM / Skinny Amigo Halloween Party 8PM - 12AM

  • Holmdel — Fox Hollow Vineyards: Hallo - Wine Spooktacular - Fox Hollow Vineyards 2PM - 5PM

  • Keyport — 3BR Distillery: Halloween Party - 3BR Distillery 6PM - 11:45PM / Halloween Costume Party & Contest 8PM

  • Long Branch — LANA Pier Village: Halloween Bash - DJ Korvez / Prizes / Drink Specials 9:30PM

  • Long Branch — McLoone's Pier House: Louis D'Alotto & Sam Sims 8PM

  • Long Branch — Nip N Tuck Bar & Grill: Low On Cash Band 8PM - 11PM

  • Manasquan — Coastal Canteen: Grateful Dave Band 7PM - 10PM

  • Manasquan — Harpoon Willy's: Big John & Lil Maria 7:30PM

  • Neptune City — Patrick's Grille: Jay Tango 7PM

  • New Egypt — Laurita Winery: Halloween Costume Party 7PM - 10PM

  • Oceanport — 500 Malterer Avenue: Harvest Festival - Oceanport 1PM - 3PM

  • Oceanport — The Wharf: Halloween! Bobby Bandiera 6PM - 9PM

  • Point Pleasant — Half Moon Point: Brianna Peterson Duo 7:30PM - 10:30PM

  • Point Pleasant — Idle Hour: Linchpin

  • Point Pleasant Beach — Boatyard 401: Rich Meyer 4PM / DJ Patman 10PM

  • Point Pleasant Beach — Uncle Vinnie’s Comedy Club: Dylan Carlino 6PM

  • Red Bank — Buona Sera: Halloween Party / Costumes, Contests, Prizes & Specials

  • Red Bank — Jamian's Food and Drink: Gab Cinque Band 9PM

  • Red Bank — Street Kitchen & Pub: Halloween 11AM - 2AM

  • Rumson — Barnacle Bill's: 44th Annual Barnacle Bill's Halloween Party - Cash Prizes / Live Music from Pat Guadagno 8:30PM

  • Rumson — Val's Tavern: The Haven - Halloween

  • Sea Bright — Brothers Daley: Dead Disco Halloween Night with DJ Priscilla 9PM

  • Sea Bright — Driftwood Tiki Bar: Halloween Night - Guns 4 Hire / Costume Contest & Prizes 6PM - 10PM

  • Sea Bright — Eventide Grille: John Rafferty 2PM - 5PM / Halloween Party w/ Soulstics 6PM - 9:30PM

  • Sea Bright — Ocean House Tap + Grill: Halloween Costume Party featuring Pat Roddy Band 9PM

  • Seaside Heights — Hemingway's: Hemingways Halloween Costume Dance Party With DJs Ryan Subers, Tone & Bon. Prizes For Best, Sexiest & Scariest Costumes 8PM

  • Seaside Heights — Klee's Bar & Grill: Tomardo

  • Seaside Heights — Spicy Cantina: Paul from Big Bang Baby 2PM - 6PM

  • Spring Lake Heights — St. Stephen's Green: Todd Robbins 7PM

  • Toms River — Water Street Bar & Grille: The Suspects 8:30PM - 12:30AM

  • Wall — Bakes Brewing Co: Egg E Egg Egg Thai Kitchen Food Truck 1PM - 8PM

  • West Long Branch — The Squire: Halloween Masquerade Ball / JSoul 5:30PM

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